Health and wellbeing are of paramount importance for pet animals. To support a long and healthy life, more and more attention is given towards the unique nutritional needs of cats, dogs and other companion animals. Long life nutrition, specific health diets and functional foods lead to the most advanced practices in which science and innovation are an ongoing process. A large beneficial effect on animal health can already be made by a small nutritional difference.
Nutritional quality, consistency, traceability and product safety are key in the selection of petfood ingredients. Harsh processing technologies, like extrusion, and the long shelf-life of pet products are among the most pressing challenges to find proper ingredients for petfood, treats and supplements.