Orffa was invited to join the roundtable discussion during the Poultry Congress event at the Netherlands’ Pavilion during EXPO 2021 in Dubai. It became clear from the discussion, with both Dutch and local stakeholders, that there is a huge need for a sustainable and self-sustaining poultry production in the Emirates. Brecht Bruneel, Innovation Manager at Orffa, advocated the use of feed additives to support the sector in its goals.