Solvay and its distributor partner Orffa International have expanded their strategic relationship to better serve Bicar®Z (Sodium bicarbonate for animal feed) market in Germany.
The agreement, effective November 1st, 2014, will allow Solvay to increase BICAR® Z market penetration in Germany, capitalizing on Orffa’s technical and marketing competences in animal feed industry.
This agreement is the result of a long partnership: since 15 years, Solvay and Orffa have built a strong relationship in the Benelux. As Solvay’s distributor for Bicar Z, Orffa played a key role in the development of the market thanks to their excellent technical expertise, good customer contacts and experienced salesforce. “The expansion of the collaboration to Germany will contribute to the further development and success of Bicar Z”, Frederik Degraeve, Commercial Manager North Europe/MEA Bicar & CASO said.
Orffa international is a major marketing and distribution organization connecting specialty feed additives to the needs of business in the animal feed industry.
Established in 1996, Orffa (Deutschland) GmbH has become a leading supplier of feed additives in Germany.
“We are excited to market and distribute Solvay’s BicarZ sodium bicarbonate in Germany. It improves Orffa’s position to effectively serve the animal nutrition market in Germany, where technical expertise, commercial skills and marketing competences are essential”, Maarten Breukink, Geschäftsführer Orffa (Deutschland) GmbH said.”