On Thursday January 14th our very first Orffa Balkan Symposium was held in Belgrade, Serbia. After a brief insight in the Orffa company, presented by Orffa’s CEO Dr. Eddy Ketels, Orffa’s top technical managers discussed the new generation minerals. Products which gives users an opportunity to differentiate in the market.
During the morning Ms. Irene Eising told us more about Hydroxy Trace Minerals. Hydroxy trace minerals are introduced in the European market by Orffa and are now sold in 15 countries to 78 premixers. Estimated is that over 200 European feed compounders use hydroxy trace minerals. Amongst those users are all the major players in our industry. Besides the research data Ms. Irene Eising also showed the attendants how these products can contribute to their business.
After lunch Mr. Marc Rovers took over the stage and explained us all about Selenomethionine. In 2014 Orffa launched XC Selenium4000 which is now sold globally. XC Selenium is a completely new form of organic selenium and outperforming other selenium sources. Mr. Marc Rovers presented us Orffa’s view on Organic Selenium and showed us Orffa’s intensive trial work and the superior bioavailability of XC Selenium4000 over selenized yeast. The day ended with a presentation about Orffa’s own emulsifier, XC Energy plus.
Mr. Marc Rovers presented how to save energy and thus save feed costs with Orffa’s emulsifier Energy Plus.
Orffa Additives and Elixer Feed join forces in Serbian market
Since medio 2015 Orffa and Elixer Feed partnered up to develop the Serbian market. Elixer Feed has a long history of representing globally renowned companies. Elixer Feed and Orffa share the same values, e.g. a market driven approach, high quality standard, technical know-how and commercial expertise. Together Orffa and Elixer are engineering feed solutions for their customers. Main focus will be on the Elovital and Excential production ranges. Branded vitamins and e.g XC Selenium4000 will be marketed in Serbia. From February 1st 2016 Orffa will also have local stock in Serbia. A regional warehouse with constant stock will allow Orffa to offer our customers more flexibility.