IPPE successful despite snow storms

IPPE exhibition successful meeting platform for international business partners despite Atlanta snow storms

From Tuesday 28th of January till Thursday 30th of January 2014 the yearly IPPE exhibition was held in Atlanta, Georgia (USA). Excentials participated again as exhibitor together with its mother company Orffa International Holding in this large exhibition focusing mainly on poultry.

This year, Atlanta was hit by a snow storm that disturbed complete social life and economy in the region. Although the amount of snow was not that big, the low temperatures made the snow freeze to the roads, leading to closed roads, abandoned cars and cancelled flights. Hotels, restaurants and the exhibition center were facing problems with incoming supplies as well as staff that couldn’t reach to there work place. Nevertheless, since most visitors arrived in Atlanta just before the snow came in, still many visitors made it to the exhibition.

For Excentials staff this was a great venue to meet its international business partners. Except for its USA customers, many distributors were present. This allowed to have structural business meetings with distributors and customers from a large variety of Latin America countries (e.g. Peru, Ecuador, Colombia, Mexico, Dominican Republic, Argentina and more), Middle East as far as Russia.
Also new potential distributors for markets such as Canada and South Africa were met.

All and all a good exhibition to display newest innovative concepts available in Excentials’ product line (emulsifier and organic selenium). It allowed to create a new push for ongoing projects in Excentials’ distribution channel, which already paid off in new orders and product registrations.

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